01. Can you tell us about Modstock which first happened in 1994?
1994 was held in Saarbrucken in South West Germany, home to the Apemen and featured six of the best scene bands from that period. Three days of fun with friends from all across Europe. Also a live album featuring all the bands that performed at Modstock 94, was brought out on Detour Records and captures the great atmosphere of the event.
02. How did the Event in 2004 differ from 1994?
2004 was held in London an International event with people from all over the World who made the pilgrimage to the birthplace of Mod. We added new elements including a film commissioned especially for the event entitled Ready, Steady Sew featuring some of the original innovators like Lloyd Johnson. The most satisfying part for me was a fashion show which had never been done before and was a triumph. It featured models and props from the bespoke photo shoot by Pip! Pip! and included well known scenesters Mark Raison. Patrick and the twins Paula and Karen Baker.
03. Can you tell us about some of the bands that appeared in 2004?
The whole weekend sold out, so all ten bands played to a full house which was great. Friday night featured my teenage heroes the Prisoners and the Pretty Things, it was loud. Saturday afternoon saw the Aardvarks and the Solarflares and on Saturday night we had The Gene Drayton Unit who also supplied the soundtrack to ‘Ready, Steady, Sew’ plus headliners the Creation. Sunday afternoon hosted the Apemen and Fur Delux and rounding it all off on Sunday night were Les Cappuccinos from Japan, who wowed everyone before the final ever gig from my all time favourites The Action.
04. What are you criteria for booking the DJs for an event such as Modstock?
A very good question, obviously this is a special event featuring talent from the last fifty years from artists and DJ’s who have made a big impact on the Mod scene past and present. Nobody has done more than NUT’s to give opportunities to new bands and DJ’s over the years as the Strypes for one, will testify. I am looking for talented young bands and DJ’s that have energy, enthusiasm, style, competence and originality.
05. What will Modstock3 in 2014 attempt to achieve?
Modstock will showcase all aspects of Modernist Culture and I hope, leave a lasting memory that will be talked about for years to come.
06. Can you explain the 50 Years date aspect?
We hold this event once every decade and who knows if we will all be around in another ten years. The ‘golden jubilee’ is obviously a huge milestone. The Mod phenomenon has touched the hearts and souls of so many people and is still influencing fashion, music, art and culture in the 21st century. This event is a celebration of 50 years of Mod, not from its mysterious birth but when it swept across the whole of Britain. Since then it has reinvented itself time and time again, to each new generation in keeping with the spirit of its pioneers and originators.
07. What special ideas have the New Untouchables in store for the 2014 Modstock event that you can tell us about now?
We have plenty of special ideas including a Riverboat Cruise down ‘old father’ Thames on Sunday afternoon giving folks a chance to see the sights, sounds and sensations of the capitol from the best vantage point. A Scooter and Classic Car Show, Art Expos, a huge Market and specialist Record Fair on the Saturday afternoon. And we will also attempt another Fashion Show and Bespoke film for the event, featuring archive footage from the 60’s onwards and including footage from Modstock 2004 that has never been seen before.
08. What sort of sounds, scenes and sensations can we expect from the dancefloor perspective?
We have booked the cream of DJ talent, past and present from around the World. We have 3 rooms with specialist music like the authentic R&B/Mod Club sounds, the Beat Basement with maximum R&B, Garage and Psych. The main room will be themed each night with a Motown Revue on Friday and a best of British Legends Revue Saturday. The finale on Sunday will feature the Fashion Show followed by the London scene favourite club night Crossfire.
09. Do you think Modstock will generate a re-birth of interest and energy in the wider Mod Scene?
I really hope so, the signs are good right now with young faces joining the Scene stalwarts and plenty of smart youngsters forming bands and buying 45’s.
10. Any special memories from 1994 and 2004 that you hold dear?
1994 were unique as for many of us it was our first experience visiting another country for a Mod Event. The 2004 event, for the sheer size and ambition and managing to pull it off. The most satisfying moment for me was the Fashion Show which was a first at a Mod Event of this type, We also had a stand-up Cinema as a pre-lude. I was relieved it went so well.
11. What would be your message to Band, DJs, Artists, and potential Sponsors eager to become involved?
The program is almost complete but if you have something unique you really feel should be part of Modstock 2014, then please get in touch. For potential sponsors this is going to be the event of the year attended by a global audience marking a seminal moment in the history of Mod that will have a lasting legacy.
12. Is there anywhere that folks wishing to get a ticket can go to on-line in anticipation of the potential big demand for this Event?
You can keep up to speed with all things Modstock on our website here www.newuntouchables.com Early bird tickets will go on sale to members of our network first here newuntouchables.com/modstock3-50-years-of-mod
13. What would you say to folks from other Countries and Cities that have never visited London and an Event like this?
Book your accommodation, buy your ticket and make your travel plans now! Get aboard the MODSTOCK train to London, the birthplace of Mod for the Party of the twenty first century.
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